For example, is there anything interesting about your startup journey?
People love to hear about how a person or company succeeded against all odds, or came back from the brink of disaster. Review your achievements to date and train yourself to see them from a reader’s point of view.
At the very least, your thoughtful approach will keep you out of their automatic spam pile. Go forth and get some well earned PR coverage for your startup or small business in 2015.
You can find lots more help and advice about DIY digital PR at
Do some soul searching and write down the reasons why your company, brand or product is different.
There will be a story in there somewhere, it’s just a matter of taking the time to find it.
” I ignore it and return my attention to the sea of forty-five-year-old men with usernames like “Drunky.” Anyone worth messaging in here? I’m seeing so many men with questionable facial hair that I double-check my profile to make sure that I haven’t accidentally indicated a preference for goatees. I scream and toss the phone to the other end of the couch, as if this action will repel the men within it.
Most articles will have journalist bylines so spend some time reading other articles by your chosen journalist or writer before you reach out to them.Start guest blogging for industry websites and blogs and leave comments on the blogs and forums you know your audience read.This will also have the added benefit of improving your organic inbound link profile!While local coverage may not be as glamorous, it could still get you in front of your ideal customers, raise your profile and increase brand awareness in the process. Don’t take rejection or a lack of response personally.If you take the time to research the journalists you want to make contact with, and email them with a story or topic you genuinely think their readers will interested in, you are more likely to be successful.