How to run dating service

It's better than being fixed up by your mother's friend who thinks every single Jewish boy in his late 20s or early 30s is `just adorable.'"While developing her site, Rozner outsourced much of the design work but kept herself involved in the process."I wanted the site to be cool, hip, colorful and fun," she says.

Activity-oriented matchmaking companies, like Social Circles, that appeal to affluent professionals. Hottest of all are online dating services: Revenues in this category are expected to increase fivefold--to million--by 2003, according to Marketdata.

The New York City company gears all activities toward beginners and keeps the groups small, gender-balanced and segregated from outsiders.

"When we send people to a wine tasting, it's a wine tasting for our group and those 20 people are just from Social Circles," emphasizes Mc Aden. With estimated sales of 0,0 and a goal of .5 million within five years, Social Circles is among a plethora of profitable matchmaking businesses.

But Bunker believes the two hit different demographics, with newspapers used more often by blue-collar workers who earn less than ,000 per year and Web sites frequented by white-collar professionals earning ,000 or more."Brick-and-mortar dating establishments have typically been too expensive for the average single, take up too much time, and, more often than not, turn out to be a waste of time and money," says Bunker, whose company's sales hit million in 1999.

"Online matchmakers allow people to get to know each other from the inside out on their own time and at a price they won't regret." While most Internet dating services, such as Zipple.

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Sandra Mardenfeld ([email protected]) has written about small-business issues for six years. "People are looking for opportunities to meet other eligible singles," says Mc Dermott.

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