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Prior to's acquisition, People Media was the top performing company in American Capital's portfolio.The investment firm purchased People Media from the company's entrepreneurial founders in May 2007.Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site. A niche or targeted online dating site differs from broad dating sites like by recognizing commonalities important to customers such as ethnicity, religion and lifestyle.

5% of Americans who are in a marriage or committed relationship say they met their significant other online.One factor behind the substantial growth among younger adults is their use of mobile dating apps.About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.With more than 20,000 new members joining each day, People Media is the number-one provider of targeted online dating communities.These specialty sites provide a unique, customized experience for those who wish to date within a specific demographic.

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